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Misleading Labels, Marketing Result in Lawsuit Against Breyers Ice Cream

A Mount Laurel, N.J. man has recently filed a lawsuit against Unilever, the maker of Breyers ice cream, citing the latter’s labeling and advertising that claimed the ice cream was made from “all natural” ingredients in a “false, misleading, inaccurate and deceptive” manner. According to a July 25 NorthJersey.com article, Yosh Jefferson’s July 16 lawsuit […]

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New Jersey Business Bankruptcies and Personal Bankruptcies on the Decline

Throughout the first six months of 2014, the number of people and businesses filing for bankruptcy in New Jersey has dropped significantly. According to a July 15 NorthJersey.com article, the number of businesses that filed for a bankruptcy declined by 15%, with personal bankruptcies such as Chapter 7 and Chapter 13 bankruptcies declining by about […]

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Like Tesla, Honda Hopes to Start a Green Revolution by Opening Green Home Data to the Public

Like electric-only automaker and green technology pioneer Tesla before it, Honda has opened up the data for its green technology to the public. The Honda Smart Home, located in Davis, California, uses specialized building plans, custom green materials, eco-friendly furniture, and a number of other techniques to make it one of the most environmentally and […]

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Rochester City School Football Program Gets A Boost From Former NFL Star

NFL star and East High School graduate Roland Williams is showing the city of Rochester what it really means to give back to one’s community. Williams, who also attended Syracuse University before continuing on to becoming a professional athlete, is determined to fix the Rochester City School District’s football program after completing an evaluation this […]

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NYPD Prioritizes Cases of Animal Abuse and Neglect, Increases Vigilance

The New York Police Department (NYPD) and the ASPCA have recently partnered to raise awareness and crack down on cases of animal abuse and neglect throughout New York City. According to a July 9 AM New York article, the NYPD and ASPCA held an event at Tompkins Square Park Tuesday, July 8 to encourage the public to […]

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New York City Apartment Blaze, Caused by Air Conditioner Cord, Ends in Tragic Death of FDNY Firefighter

A Brooklyn apartment fire ended in tragedy last week, and it turned out that a damaged electrical cord was to blame. The apartment, located in Williamsburg, was a cluttered mess, which neighbors described as “overstuffed” and difficult to enter with too many electronics running at once. The apartment’s owner, Angel Pagan, insisted that his air […]

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Wine Before Root Canals? In New York City Dentists’ Offices, It’s a Reality, and It Might Be Illegal

A visit to the dentist can be scary for some, whether it’s a routine checkup or a major surgery. Two dental practices in New York City, however, is aiming to eliminate that fear in his patients — with wine. Dr. David Janash of Park South Dentistry has begun offering patients a complimentary glass of red […]

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NYC’s ResQWalk Releases New Fundraising App to Help Homeless Animals

After a successful $20,000 crowdfunding campaign on Indiegogo, ResQWalk, a New York City-based animal charity foundation, has released a new mobile app. The ResQWalk app allows users to walk while using it, earning funds for their favorite animal rescues based on how much distance they travel. Not only will this help people get healthier using […]

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Social Media’s Role in Marketing Reconsidered by Companies and Marketers

Many companies are learning that gaining a mass following on any social media site isn’t necessarily the same as making actual sales, according to a June 23 Wall Street Journal report. After several years of putting money into social media marketing strategies, more and more marketers and companies have grown more concerned with the bottom line. And, […]

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Construction Skills Program Has Helped to Create Numerous New York Jobs, Says Columbia

Do work programs successfully achieve their aims of training a workforce and creating local jobs? A new study by Columbia University’s School of International Affairs, titled “Expanding Opportunity For Middle Class Jobs in New York City: Minority Youth Employment In The Building and Construction Trades,” explores the role of the Edward J. Malloy Initiative for […]