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For New York City Families, the Tooth Fairy Tradition Comes With a Hefty Price Tag

  Looks like the Tooth Fairy is taking a bigger bite out of the Big Apple — or at least out of its residents’ wallets.   New York City families now pay their children the most money per tooth than parents in any other U.S. city., according to this year’s Tooth Fairy Survey, conducted by […]

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Could New York City’s Booming Craft Beer Market Be on the Brink of a Bust?

Craft beer brewed by small-scale microbreweries is easily the fastest-growing sector of the American beer industry, especially in New York City. Currently, there are 19 microbreweries that are part of the city’s Brewers Guild packed into the five boroughs. Last year, craft beer accounted for 20% of the country’s $101.5 billion in beer sales — […]

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Design Studio Collabs to Create New Camouflage Patterns Inspired by New York City’s Surfaces

Camouflage has always been apart of the animal kingdom, though some species — such as squid — are able to blend in with their surroundings much better than others. Taking a cue from the natural world, camouflage is also worn by military forces across the world. Eventually, camouflage fashion made its way onto the civilian […]

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500 Food Vendors in NYC Will Start Using Solar-Powered Carts This Summer

The food truck trend is already pretty popular in many major cities across the country, partly because of the convenience provided by mobile food carts and partly because its possible to get a decent meal for under $10. But New York City is taking the food truck to a whole new level with hundreds of […]

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New York City Comptroller Reports That Hundreds of City Schools Lack Indoor Gyms and Gym Teachers

For years, obesity has been a growing problem in the United States for people of all ages, races and economic backgrounds. As a result, many parents try to provide healthy meals for their children, while a number of programs have worked to promote exercise and other beneficial habits. But what if our schools are part […]

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David Wright Rejoins the Mets After Weeks of Medical Leave

The New York Mets’ David Wright, is having a tough season: after being placed on the disabled list on April 15 to recover from a hamstring injury, team representatives reported that Wright had been further afflicted with back pain. But while the Mets originally stated that there was no set time for him to return […]

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Famous Fashionistas Skip the Ballgowns and Wear Pajamas to the Met Gala

As Beyoncé and Rihanna strutted their stuff in gorgeous gowns at the Met Gala, some other celebs decided that comfort was more important than eye-popping style for the star-studded event. Grace Coddington, a former model and the creative editor at Vogue, appeared on the red carpet in a pair of blue silk pajamas. Coddington, who turned […]

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New York State Sheriff’s Association Institute Holds Honorary Membership Drive to Help Children Attend Summer Camp

In 2012, an estimated 38 million Americans enjoyed camping, and just as many are expected to follow suit this coming summer. However, some people may be less likely to set off on one of these classic adventures than others: after all, from the cost of a tent and other necessary gear to the price of […]

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New Yorkers Can Find Their Own ‘Superheroes’ When They Adopt a Pet from a Shelter

Adopters Assemble! This weekend, millions of Americans packed movie theaters to see Marvel’s Avengers: Age of Ultron, but New Yorkers can be heroes, too, if they’re looking to take in a homeless animal. Animal Care and Control of New York City (ACandC) is hosting an adoption event. For just a $20 fee, locals can adopt a […]

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How the NY Rangers Are Using Twitter Against the Capitals for the NHL Stanley Cup Playoffs

Fox Sports originally called it “The Dumbest Twitter Feud of All Time,” but hockey fans and marketers across the country have been chuckling quietly ever since the New York Rangers began their last-minute Twitter trend for the 2015 NHL playoffs: to promote their match-up against the Washington Capitals in the second round of the Stanley […]