Roughly 90% of U.S. households regularly indulge in a sweet, frozen treat. It’s true — people love to eat bright, assorted salads in the summer, especially as an effort to eat clean. However, something else is true about summer eating habits — ice cream satisfies every sweet craving and in NYC this summer, people can really immerse themselves in it.
A new pop-up museum dedicated to ice cream will be opening up in the Meatpacking District in August. It will feature art installations, history, samples, and best of all, a life-sized pool of sprinkles.
The goal of the museum is to be “a lick-able, likable, shareable ice cream-centric experience,” says co-founder Maryellis Bunn. “We’re creating this for people to really draw and embrace this idea of delight and indulgence.”
It all started with the idea of the pool of sprinkles. Bunn and her co-founder Manish Vora, embarked on this project last year to fulfill the fantasy of the immersive sprinkle pool, which had been a childhood dream for Bunn.
“Through several iterations and constant searching throughout the world, I couldn’t find anything,” she said. “I decided to go ahead and build it myself.” The actual sprinkle pool won’t be filled with real sprinkles, but are made to look and feel exactly the same.
Surprisingly, there weren’t many festivals that met Bunn and Vora’s vision, so they compiled many works from various artists around the theme of ice cream. These works are on display at the museum.
Tinder, the dating app, is sponsoring an interactive activity at the museum called Tinder Land, where visitors can discover a flavor match with a custom app. Couples can also eat ice cream together while seesawing in an ice cream scooper.