Direct Mail Politicking Thriving, Despite Rumors of Its Demise Being Exaggerated

Rumors of direct mail marketing’s demise have been greatly exaggerated for years. With the advent of online marketing tactics, people thought it’d die out for sure, yet it continues to thrive. In fact, it’s expected that spending on direct mail marketing will have increased by 3.6% by the end of 2014. Perhaps most surprising to […]