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Going Green? Coca-Cola Releases Stop-Motion Ad Featuring Recycled Bottles

In 2017, touting your company’s sustainability standards and corporate social responsibility isn’t just the province of organic food companies. Today, it’s just good business strategy. Case in point: a 2017 Unilever study found that one in three consumers choose to buy from brands that they believe do social or environmental good. Not only that, but […]

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Direct Mail Politicking Thriving, Despite Rumors of Its Demise Being Exaggerated

Rumors of direct mail marketing’s demise have been greatly exaggerated for years. With the advent of online marketing tactics, people thought it’d die out for sure, yet it continues to thrive. In fact, it’s expected that spending on direct mail marketing will have increased by 3.6% by the end of 2014. Perhaps most surprising to […]