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How the NY Rangers Are Using Twitter Against the Capitals for the NHL Stanley Cup Playoffs

Fox Sports originally called it “The Dumbest Twitter Feud of All Time,” but hockey fans and marketers across the country have been chuckling quietly ever since the New York Rangers began their last-minute Twitter trend for the 2015 NHL playoffs: to promote their match-up against the Washington Capitals in the second round of the Stanley […]

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Social Media’s Role in Marketing Reconsidered by Companies and Marketers

Many companies are learning that gaining a mass following on any social media site isn’t necessarily the same as making actual sales, according to a June 23¬†Wall Street Journal¬†report. After several years of putting money into social media marketing strategies, more and more marketers and companies have grown more concerned with the bottom line. And, […]